Like many entrepreneurs, my story would be best described as…unique. I spent a lot of my teen years doing normal teenager things—goofing off with my friends, getting in trouble, etc. Let’s just say I was no stranger to detention! In fact, my tendency to find myself in detention is partly responsible for my success as a marketer and entrepreneur.
One day, while I was sitting in detention, I decided to use the time to start learning the ins and outs of online marketing. As soon as I dove in, I knew that this was what I wanted to do—I couldn’t stop learning and researching new tactics and strategies (and I couldn’t wait to put my new skills to the test on a real project). Once I felt capable enough to start risking my own hard-earned cash on an internet business, I started my first business right out of my high school computer lab at age 16. By the time I was 17, it was a multimillion dollar business.
Unfortunately, a mortgage lead generation business wasn’t the best business to be in when the 2008 financial crisis occurred. While the business had to shut down, I escaped with some money and a lot of knowledge. College and early adulthood were a collection of very interesting experiences—Division I football, standup comedy (including shows at over 25 clubs in New York City), law school…I even worked as a retail associate at Victoria’s Secret.
Throughout that time, though, I knew online marketing was what I wanted to do—it would allow me to live life the way I wanted to live it and travel whenever I wanted. I decided to focus 100% on affiliate marketing, which allowed me to travel the world and see many places I’d always dreamed of seeing. I lived primarily in Thailand while I grew my affiliate marketing business, which was a really nice change for me. I’d never lived outside the U.S., and the experience opened my eyes to lots of new things. However, I missed the States and I wasn’t entirely satisfied with what I was doing as an affiliate marketer.
Running affiliate campaigns on Facebook showed me just how strong the platform is, and I returned to the United States to help others take advantage of Facebook’s numerous opportunities. I chose to live in Los Angeles—it provided the best balance of familiar American territory and the sunny, comfortable weather I’d enjoyed in Asia. For the first year or so, I worked as a full-time marketing consultant, helping one company at a time, but I yearned for more. That’s when I decided to start MuteSix, and I teamed up with my friend and co-founder, Daniel Rutberg, to start the agency.
Almost four years later, MuteSix has grown to more than 20 people and has been featured in more Facebook Success Stories than any other agency. I’m super-proud of what my team has accomplished (and I’d love to add you to the team if you’re interested) and I can’t wait to see what we can do in the future!