Performance marketing from an affiliate stand point is driven by “Performance” or in essence if I don’t hit a certain eCPM or a certain cost per click then I am not profitable and then the campaign must be tweaked to lower these metrics. The goal usually for most campaigns is to “scale” or in basic […]
5 Reasons Why Youtube Wasn’t Built Specifically for the Content Creator
I was at a launch party for a brand that will go un named tonight and I met a couple well-know YouTube content creators that have built a somewhat sustainable business model on creating content specifically for the YouTube audience and then monetizing it through both CPM banner placements through Google and video pre and […]
Should You Place a Third Party Conversion Pixel?
Sounds easy enough right, you want to buy media from traffic source “A” and they request that you drop their conversion pixel. Harmless, its just a javascript code that will shoot data back to traffic source “A” and in turn help them managed my placements with a goal of lowering my CPA. […]