Sometimes my marketing life and my personal life seem to intersect in my continued journey to understand people. As I get older, I am starting to realize that the best way to understand people is to understand the purpose behind people’s their life’s actions. It’s difficult sometimes to recognize this “purpose” cause most people are […]
How Facebook Distributes Impressions (Case Study)
First off let me state that my goal as a marketer on Facebook is to find the best converting ads/message to an ultra specific demographic or cohort of users. To do this, I need to find a way to get as many impressions as humanly possible within the demographic that I am targeting. As you […]
How Performing Stand Up Comedy is Just Like Online Marketing
In a past life I enjoyed performing at NYC area comedy clubs and doing my best to amuse highly successful drunk stooges with insane stories from my life. I got a lot of pleasure out of making people laugh at the random thoughts that bounce around my brain on a daily basis. Back then, I […]