Groupon recently let go of their CEO Andrew Mason and nobody is running to throw a charitable benefit for him. As an avid user of Groupon who has seen the company go in a thousand different directions simultaneously, I thought it might be a good idea to do a little role playing game called “If I […]
The NY Times Re-Targeting Arbitrage Play
It’s a very bold statement but the NY Times doesn’t need to charge for their content. They just need to hire really intelligent marketers and data analysts who understand arbitrage.
4 Crazy Ideas for FourSquare TO Monetize
FourSquare is in my opinion one of the few companies that I think can market real tangible value to their users. The goal with mobile marketing specifically in my eyes is to market value propositions that don’t disrupt the overall user experience. If I were FourSquare, here are four ways I would […]