Facebook like most platforms does not explain their ad product very well, especially to direct response marketers on a tactical level. Beyond the obvious CTR, CPA, I like to my optimize my ads a little bit differently than most. I look at mainly unique users and meaningful actions instead of the KPI’s that Facebook usually […]
He Got Me Out OF Jail
Sometimes when you hear really sad news, it gives you flash backs to your childhood and you start feeling guilty about some of the things that you didn’t really appreciate at the time that were done or given to you. I guess you could say I was a very “misunderstood” child . As the story […]
5 Things I Miss About The East Coast
About 2 years ago, when I was 27 I made the move out to Los Angeles from New Jersey. Previously I had lived in Chicago and Orlando two very unique yet different cities in their own right but LA always intrigued me. It was the center of the world for creative arts aka movies and […]