Everybody wants to drive cost effective clicks on Facebook, they have the largest social audience on the web and a continuous flow of users coming back everyday. If you have tried Facebook Ads before you have probably seen an option called “Sponsored Post”, and for most the terminology of measuring results from “Sponsored Post” might be rather ambiguous […]
How Facebook Distributes Impressions (Case Study)
First off let me state that my goal as a marketer on Facebook is to find the best converting ads/message to an ultra specific demographic or cohort of users. To do this, I need to find a way to get as many impressions as humanly possible within the demographic that I am targeting. As you […]