Are we just numbers or are we actually living and creating human beings? From a marketing point of view most us don’t even exist, we are just ratios and numbers our personal and physiological preferences don’t exist. Our race/gender and sexual preferences are all that matters. It could be said that we are all just […]
Measuring User Behavior Along With Conversion Percentages
Performance marketing from an affiliate stand point is driven by “Performance” or in essence if I don’t hit a certain eCPM or a certain cost per click then I am not profitable and then the campaign must be tweaked to lower these metrics. The goal usually for most campaigns is to “scale” or in basic […]
Branding in a Cup
It never seizes to amaze me about how people’s brain’s respond to seeing images, logos, and brands. Today I walked into the elevator with a cup of Starbucks tea in my hand and I was just minding my business watching these two ladies go back and forth about an episode of Desperate Housewives. This […]