Since the first day of Kindergarten or as far back as I could remember they were what you call “social clicks” or random segments of people who formed peer groups with other like-minded individuals. Every person within the “social click” brought bring some form of tangible social value to stay relevant within the “click”. Social value could […]
Facebook Ad Split Testing Strategy
Before I start this post, I highly recommend that if you are using Facebook ads that you manage all your ads in FB Editor. FB editor is a game changer for me when it comes to both targeting and overall campaign management. Also this strategy does not cover Facebook Customer Audiences, I use another split testing […]
Experiences That I Don’t Understand
Sometimes I really wonder how connected we are to the past and how people from our past can affect our current realities even if they aren’t alive. To provide early context Leonard Thompson was somebody that I was super close with my whole life. He was for all intense purposes a genuine father figure and somebody who […]