If you have ever been successful with Facebook, you understand the value of high quality “likes”. Legitimate “likes” leads to (A)Higher overall engagement rates on page posts
The NY Times Re-Targeting Arbitrage Play
It’s a very bold statement but the NY Times doesn’t need to charge for their content. They just need to hire really intelligent marketers and data analysts who understand arbitrage.
4 Crazy Ideas for FourSquare TO Monetize
FourSquare is in my opinion one of the few companies that I think can market real tangible value to their users. The goal with mobile marketing specifically in my eyes is to market value propositions that don’t disrupt the overall user experience. If I were FourSquare, here are four ways I would […]